
Mark Higgs
I'm a writer, editor, & psychologist expert.
I partner with industry-leading brands to deliver impactful, and culturally meaningful content.
Journal
April 29, 2026
Designing for Different Cognitive Loads: From Casual Browsers to Power Users
The goal isn't making everyone work the same way - the cognitive load equation…
April 3, 2026
Designing for Cultural Context: Visual Identity Across Markets
The challenge isn't just translation or localisation — it's understanding that visual…
March 2, 2026
Design Systems vs. Style Guides: What Your Project Actually Needs
What's the difference between a style guide, a pattern library, and a full design system?
February 12, 2026
Dark Patterns in UX: How to Persuade Without Manipulating
If you need dark patterns to make your product work, you have a product problem, not a…
January 29, 2026
Learning from Failure: Design Projects That Didn’t Work (And Why)
Maybe the question isn't "How do I avoid failure?" but "How do I fail better?"
Journal
April 29, 2026
Designing for Different Cognitive Loads: From Casual Browsers to Power Users
The goal isn't making everyone work the same way - the cognitive load equation…
April 3, 2026
Designing for Cultural Context: Visual Identity Across Markets
The challenge isn't just translation or localisation — it's understanding that visual…
March 2, 2026
Design Systems vs. Style Guides: What Your Project Actually Needs
What's the difference between a style guide, a pattern library, and a full design system?
February 12, 2026
Dark Patterns in UX: How to Persuade Without Manipulating
If you need dark patterns to make your product work, you have a product problem, not a…
January 29, 2026
Learning from Failure: Design Projects That Didn’t Work (And Why)
Maybe the question isn't "How do I avoid failure?" but "How do I fail better?"
Professor of History at State University Colorado.
Ever since I was little, I enjoyed watching people walk down a street and imagining they had an incredible life story.
General Sociology
Courses on the history of psychology generally begin with the subject's ancient philosophical origins.
Methodology Research
Cognitive psychology involves the study of internal mental processes all of the things that go on.
Cognitive Psychology
While course requirements may vary from one school to the next, most experimental psychology.
Social Psychology
Introduction to the history of psychology and the scientific study of the human mind.
General Pedagogy
A course in physiological psychology serves as a good introduction to the field of neuropsychology.
History of Humanities
It may seem overwhelming at first, due to the sheer volume of information you'll learn
Essays
Longform articles & thoughts on psychology.
January 12, 2026
The Evolution of Logos: When and How to Refresh a Brand
The truth about logo evolution is this: the most successful refreshes are invisible transformations.
December 22, 2025
Accessibility as a Design Philosophy, Not an Afterthought
When you design for someone at the margins, you often create something better for everyone at the centre.
December 7, 2025
From Chaos to Clarity: A Designer’s Walkthrough of the Design Funnel
The Design Funnel is a structured way to visualise the flow of creative problem-solving.




