Amity

The logo design process for Amity Clinical Movement Studio commenced with a comprehensive understanding of the studio's core values and mission. Our design team carefully explored the concept of clinical movement and the atmosphere of Amity's studio, delving into the world of health, fitness, and well-being. Multiple iterations were created, each fine-tuning the concept to encapsulate the studio's emphasis on holistic health and a sense of harmony. The chosen color scheme harmoniously merged elements of clinical professionalism and natural serenity. The final logo, a balanced fusion of typography and an iconic symbol, visually represents Amity Clinical Movement Studio's commitment to integrating clinical expertise and movement exercises for overall well-being.